EXPERIENCE

MARKETING MANAGER

Bright Pattern Inc  Jan 2021 - Present

• Develop and implement marketing campaigns across digital and traditional media. 

• Coordinate and execute trade shows and company events. Design and implement pre-show marketing campaigns. Work with the sales team for post-show lead outreach. 

• Run Email campaigns, track and report on success metrics. 

• Create creative solutions for the B2B market and execute digital ad campaigns.

• Create sales decks and presentations for the CEO, including dynamic slide animation. 

• Work with partners and customers to create case studies and video use cases.

• Run partner portal, manage partner outreach, and notify partners of new sales tools and training materials.

SOCIAL MEDIA MANAGER

Omega Road Winery  Aug 2020 - Present

• Develop and execute daily social media strategy.  

• Promote weekly products sales. 

• Write copy for social posts.

• Create Custom Graphics including directing photography, graphic design and photo editing. 

• Contribute to monthly sales strategy meetings with winery owner. 

• Increased follower count by over 40% and post engagement by 58% since starting. 

SOCIAL MEDIA, DESIGN, AND MARKETING CONSULTANT

Castaneda Consulting July 2018 - Present

• Develop social media strategy, including brand voice, 

• Educate staff and start to implement best practices for SEO and SEM.  

• Generate lists of relevant influencers in desired social channels and create templates for outreach. 

• Create organized, easy to use, beautifully designed Excel templates for analytics tracking and reporting on social metrics and channel/audience growth. 

• Set up customers success by producing an archive of image content, video content, campaign ideas, and copy examples for them to use and work off of beyond my contracted employment. 

MARKETING ASSISTANT

Ooma Inc. Sep 2018 - Nov 2019

• Audited Ooma’s online retailer sites to pinpoint areas to be updated.

• Updated products descriptions and rich content in accordance with new brand style guidelines via Amazon Vendor Central, Webcollage, and CNET.

• Ran weekly meetings to report on retailer brand updates.

• Oversaw trade show setup and organized trade show company events. 

• Designed custom illustrations and sourced images for blog posts.

COMMUNITY MANAGER

StarMaker Interactive Aug 2013 - Aug 2019

• Created and maintained Social Media Post Calendar.

• Tracked channel analytics, keeping track of KPIs to assess strategic impact of content.

• Produced content for social channels including Facebook, Instagram, Twitter, Pinterest, YouTube, and the StarMaker Website.

• Developed and executed in-app engagement events, including themes, prizing, official rule creation.

• Set up and implemented in-app engagement events using app admin and completed prize fulfillment.

• Led weekly company meetings which included creating meeting agendas, running AV components, creating dynamic presentations to report on social metrics.

• Oversaw tradeshow and special event planning, including booth design and on-site construction, procuring swag, and running trade show entertainment events. 

• Scouted talent for thought leadership programs.

• Coached talent and oversaw audition process for American Idol producer auditions.

• Oversaw events to boost company morale in the form of party and event planning.